I didn’t start in marketing — I started in software engineering.

I spent the early part of my career building complex systems and digital platforms, which gave me the technical foundation I still rely on today. But as I got more curious about how businesses grow, I made the shift into SEO. That’s where I learned how traffic works, how people search, and how to connect strategy with results.

From there, I moved into paid media. I started freelancing, then worked my way into agencies in Vancouver and Toronto where I led campaigns across Google, Meta, and LinkedIn. Over the past five years, I’ve worked as a PPC Lead, Digital Marketing Manager, and Performance Marketing Manager — helping brands in SaaS, real estate, and services scale with smarter paid media systems.

I’ve also worked in-house at a service-based company in Calgary, where I partnered closely with RevOps, sales, and marketing to make sure paid media wasn’t just generating leads, it was driving pipeline.

On the side, I scaled a US-based chat marketing SaaS company’s ad accounts on Meta and Google, managing over $1 million in spend and helping them acquire tens of thousands of paying users.

I launched NexLevel Ads to bring that same level of technical clarity, strategic depth, and operator-level ownership to the teams I work with now. If you’re running paid media and still guessing why it’s not scaling the way it should, I’d love to show you how we fix that.

Today, I run NexLevel Ads with a lean, performance-obsessed team — and we help brands across North America scale smarter.