Background

Client:
A Canadian e-commerce retailer specializing in electrical supplies, tools, and lighting solutions for both professional and residential markets.

The client originally partnered with a one-stop-shop agency to manage Google Ads and build their e-commerce store. After four months and $8,000+ in spend, the campaigns had generated little to no return.

Target Audience:
Contractors, electricians, and homeowners in Canada searching for branded lighting and electrical products online.

Key Challenges

• High Cost per Conversion: Conversions were coming in at over $20 each—unsustainable for the business model.
• Low Impression Share: 60% of campaigns were losing out on competitive placements.
• Outdated Campaign Structure: Old bidding methods and unnecessary brand keyword spend led to inefficiencies.
• Lack of Tracking: The account lacked meaningful ROAS tracking or insights to guide optimization.

Campaign Objectives

• Generate online sales profitably through Google Ads
• Drive in-store visits via local search visibility
• Reduce cost per conversion to sustainable levels

Results and Impact

Early Turnaround (First 45 Days):

• Revenue: $62,319 CAD
• Ad Spend: $3,360 CAD
• ROAS: 18.54x
• Estimated Savings: $130,000 in future inefficiencies corrected

Month 1:

Month 2:

After achieving strong early results, the focus shifted from repair to long-term momentum. Instead of relying on one-time wins, we worked with the client to turn those early breakthroughs into repeatable performance. Through monthly optimizations, tighter audience targeting, and consistent testing, we maintained profitability while steadily scaling results across the board.

Sustained Growth (Cumulative):

• Total Ad Spend: $67,095.81 CAD
• Total Revenue: $1,086,500+ CAD
• Average ROAS: 16.2x
• Branded Campaign ROAS Range: 36x–137x
• CTR Improvement: From 2–3% to 33–38% on branded campaigns

Client Journey: From Campaign Rescue to Sustainable Growth

When this client approached NexLevelAds, they were burned out—months of spending with nothing to show for it. But within weeks of launching our first optimized campaigns, the shift was visible. Sales started rolling in, and results felt less like guesswork and more like a system.

Over time, we helped the client move beyond “fixing” into confident growth.
We built a reliable structure, maintained profitability, and evolved the account with every stage of their business.

• Branded campaigns became top revenue drivers
• High-intent keyword targeting delivered repeatable wins
• Performance consistency built long-term trust in paid media as a revenue channel

Challenges and Solutions

Problem:
The old agency’s campaign structure was wasting spend on irrelevant traffic and inefficient bidding.

Our Approach:

• Full performance audit across search terms, devices, and conversion paths
• Rebuilt account with modern match types, bidding logic, and exclusions
• Implemented proper tracking across product purchases and in-store actions
• Regular optimization cycles to align spend with ROI at the campaign and product level

Strategy and Implementation

Platforms Used:

• Google Search
• Google Performance Max
• Google Display Network
• Dynamic Search Ads
• Remarketing List Search Ads (RLSA)

Tactical Highlights:

• Installed full-funnel tracking (cart, purchase, store visit actions)
• Created product- and brand-specific campaigns based on buyer intent
• Focused budget on high-performing branded search
• Used Performance Max and RLSA to expand profitable reach with consistent testing

Conclusion

This project showcases NexLevelAds’ ability to turn underperforming Google Ads accounts into reliable, revenue-generating machines.

With over $1M in attributed revenue and long-term profitability, the client has transitioned from reactive fixes to confident, data-backed scaling—proving that the right structure, strategy, and partnership can change everything.